Albert Bandura expanded Social Learning Theory into Social Cognitive Theory by introducing self-efficacy. our belief in our ability to succeed as a key driver of motivation, behavior, and performance across education, health, and beyond.

Bandura’s Bobo Doll experiment raised early alarms about media violence, showing how children could imitate aggression just by watching. Discover how this sparked decades of research into the complex link between violent media and real-world behavior.

Albert Bandura’s Social Learning Theory transformed psychology by showing that people, especially children, learn new behaviors simply by observing others—laying the foundation for modern views on role models, education, parenting, and media influence.

Bandura’s Bobo Doll Experiment revealed that children can imitate violent behavior simply by observing it, without direct reinforcement, forever changing how psychologists understand learning and the influence of role models.